Targeting your ICP

Being able to create content with a messaging that’s geared towards your ICP is KEY to booking more inbound leads.

You need to understand everything about your ICP:

So once you’ve done market research on your ICP…

Write out a list of the 20 most prevalent questions they have relating to your services/their problems. Spend time writing these out in detail.

Then you can create content around these questions.

You act as the answer to these questions.

Also, here’s a guide on how to find where your ICP is on Twitter: