Discovering a Market Fit for the Offer

So you have a very makeshift Minimal Viable Offer put together.

The next step is to validate this offer and find a market fit.

Because now matter how great your offer sounds…

If there’s no demand for it, no one is going to buy it.

We will be conducting market research through LinkedIn.

By this point, you have your target audience defined.

But we are going to still want to go deeper than that.

The goal is to become a Category of One.

To do this, we have to create an offer that is:

There are a few ways you can go about doing this.

Content Creation & audience building
Launching Outbound lead generation
Going straight to the market to ask people their wants & needs
Doing thorough research by getting on calls with people who fit your target market

The next sections will break down how to do this.

All of the material I will be breaking down in the next sections will help you discover a market fit over time.

Also before we dive into the next sections, let me talk a little about creating a Customer Persona for your coaching program.

I put together a quick 5-step strategy to help you do this

Take a look at this. It’ll give you a good understanding of what you need to do to develop a crystal clear understanding of your target market.