How to Build a Content Strategy

Your LinkedIn content strategy will help you build your tribe.

A tribe of people who are genuinely interested in what you have to offer.

In addition, your content will help your nurture this tribe.

Which is critical for long-term brand & business success.

I suggest that you post on LinkedIn once a day.

Posts can vary, however, carousel, pics and video posts perform really well. Doing polls work great also as it allows you to gain interest in your offer and build relationships with participants leading to potential future buyers.

Posts should be 80% on the topic that you specialize in…

And 20% on you and your personal brand, like hobbies or interests.

Here are the types of content that work best on LinkedIn:

These types of content are what I recommend to help you build a strong tribe of people with your content.