Optimizing your LinkedIn Profile

If you want to generate leads for your new offer, the first step is to optimize your LinkedIn profile.

This is a must.

And it’s the very first thing you need to do.

Here’s a LinkedIn Profile Optimization Checklist to run through.

Make sure you have each of these in place.

Clear, good-quality photo

Looking at the camera

Smiling/approachable

Clean or colored background

The first 45 characters are visible everywhere. Tell your ideal client what you do for them!

Keywords to get you found in searches

Memorable - be assertive & stand out

The first 3 lines need to hook the reader to click 'see more'

Write in the first person, not the third!

Identify your ideal clients

Explain what you do for them

Discuss the positive outcomes

Write like you speak, with personality, and use simple terminology

Include a call to action at the end & preferred contact method

Use bullet points and spacing to make content easy to read

First 2 visible (images/videos)

Free resource

Client success story (Ideal)

Upcoming event (Optional)

Engaging Story post

Custom profile URL

Turn off 'People Also Viewed' (tutorial here)

Check contact information is current

Add your company page link to contact info (if you have one)

Name Pronunciation

Cover Video (30 seconds)

Update regularly

Give some as well

Make these sections comprehensive but not exhaustive

Include all relevant positions and achievements

Prioritise the most important elements in case they don't read all of them