Cold Outreach

The second step to the client acquisition equation is doing outbound.

Outbound will help you scale fast and give you direct access to your ICP.

In this section, I’ll be breaking down how to do cold outreach.

And I’ll be providing you with 22 openers you can use for your cold outreach.

Essentially, you need to stand out in your cold outreach message.

That's why it's key to deeply understand your customer persona.

That way you can craft a persona based message that actually resonates with them.

Otherwise, you'll be left on seen like everyone else.

A great way to prevent this from happening is to craft a messaging around one of their pain points.

Lead with a problem they're having...

And end with a potential solution to their problem.

We've seen the highest open rates with these because the messaging is relevant.

Here are 22 different cold outreach openers you can plug & play with:

Here they are:

“Flattery Will Get You Everywhere”

“Hi, Jacob. I read your recent blog post and I was impressed. I’d love to connect to find out more.”

“Reference A Shared Connection”

“Hey, John. Just noticed that we have a mutual connection in Matthew. I love what you’re doing at XYZ Company and would love to connect.”

“Stroke the Ego”

“Hey John, I noticed your profile was at the top of search results for our industry. I would love to talk more with an expert in the field and get some solid advice.”

“Provide Value”

Hi Tanya,

I hope everything is going well for you.

I came across an article that I think you’ll really like. It talks about some of the cutting-edge automation opportunities manufacturers like you are using today.

Here’s the link to check it out - >>LINK<<

There is a ton of great info in this post and I particularly found the adoption metrics across the industry eye-opening.

Enjoy the read!

Martin

“Use Networking As Your In”

Hi Bob,

I hope this message finds you and your business doing well.

One of the things I love about LinkedIn, in particular, is the ability to easily meet and connect with interesting people to share connections or ideas. With that in mind, I thought this might be an appropriate time to learn a little more about each other and our mutual businesses.

Would you have time for a brief phone call next week? How about Wednesday, June 5 between 2-4 pm?

I look forward to hearing from you. Have a great day!

Regards,

Craig

“Re-Engage Existing Connections”

Hey Bob,

We’ve connected here on LinkedIn for a while but don’t really know each other.

As much as I love all this social media stuff I actually like to get to know my connections.

Would you be open to a call or maybe grabbing a coffee sometime soon? Just to get to know about each other’s businesses and see how we might be able to help each other.

Thanks,

Carl

“The Mutual Friend”

Hi {First_Name},

How are you? I noticed we share a mutual connection, {Name of Person}. How do you know him/her?

{Name of Person} and I did our undergraduate degree together!

Anyways, I also looked at your profile and it appears we are employed in the same industry. I would love to exchange ideas with you.

Let’s connect!

Take Care/Regards,

{Your Name}

“The Common Group”

Hi {First_Name},

I came across your profile on {Insert Group Name}.

I am always looking for like-minded individuals in my industry. Judging from your profile, you have quite the experience in this field.

I would love to pick your brain on different {Insert name of industry} techniques you’ve deployed over the years.

Let’s talk!

{Your Name}

“Throwing In A Little Flattery”

Hello, {First_Name}

Hope you are doing well during these trying times.

I have been following you for quite some time now. I absolutely love your work at {insert company name}, and have found it to be extremely insightful.

I especially enjoyed {Reading, watching, listening to} your piece on {Insert name of notable work}. I shared this on my timeline, it was too good not to share.

Much like yourself, I am also employed in the same industry. I would love to take this conversation further and exchange ideas.

Let me know if you are available for a quick phone call?

Take care,

{YourName}

“Direct Sales Pitch”

Hey {First_Name},

I am reaching out to you regarding our {Insert name of product or service}.

Given your background and profession, I understand our {Services or Products} would be beneficial for your organization.

{Insert a few benefits of product or service OR mention USP}

You can visit our website to find out more: {Insert website URL}

If this is something that interests you, let me know so we can set up a quick call.

Looking forward to hearing from you!

Have a great day!

{Your Name}

“The Hyper-Personalized Sales Pitch”

Hey {First_Name},

I have been following your company’s journey for a while now. I have to say {add a personalized observation, notable achievements}.

The vision and mission of your organization are commendable.

I am {Your Name}, and I work as an {insert role} at {Company Name}.

{Quickly explain the problem you aim to resolve with a customized solution}.

You can find out more about my organization at:

{Company Website}

Hope you have a great day! Looking forward to hearing from you.

Cheers,

{Your Name}

“The Opinion Leader”

Hey there, {First_Name},

I have been following your content for a while now. I am very impressed with all your accomplishments and enjoy reading your opinions (or whatever they share).

I am always on the lookout for more industry leaders to add to my network. Your knowledge and expertise in {insert industry name} are one to look up to.

I especially enjoyed {insert name of post/blog title - include why you liked it}.

I’d love to connect to keep up with more of your content.

Have a great day,

{Your Name}

“The Follow-Up”

Hello {First_Name},

I know you probably have a packed schedule.

I would love to have a conversation with you about {Mention the content of the previous message briefly}.

And did I mention that {Add captivating one-liner that would make them want to reply}.

Let me know if there is a convenient time to message you.

Hoping to hear back from you.

Have a splendid day!

{Your Name}

“The Networker”

Hey {First_Name},

I came across your profile through {Add where you saw their profile: mutual connection, search page, recommendation page, group, etc.}.

Seeing as you work in the same industry as me, I believe we could exchange valuable ideas and learn from each other.

I would love to connect with you!

Best,

{Your Name}

“The Influencer”

Hey {First_Name},

I saw you like/comment on my latest post/blog about {Post Title}.

I love connecting with my audience members, and truly believe that knowledge must be shared.

I have written similar posts in the past that might interest you.

Sharing the links below:

{Add Links}

Please feel free to share your thoughts on my piece, as I am always open to conversing about such topics.

Have a great day,

{Your Name}

“The FREE Trial Template”

Hi there, {First_Name}

Thanks for connecting!

Is {Business Solution} something on the cards for your business?

{Add in a brief introduction of the company}

As a friendly gesture, I would like to offer you a free trial of our {Mention the name of the product or service and add in the link}.

Looking forward to hearing your thoughts!

Hope you have a great day.

{Your Name}

“Local leader's network request”

“Hey {first_name}, always looking for more leaders in {your_industry} to add to my network. Would love to connect!”

“Topic mention request”

“Hi {first_name}, I recently stumbled upon your (LinkedIn article/post/video) about (topic), and I couldn’t agree more about your point on (topic).

I’d love to connect and keep up-to-date with your inspiring content.

Sincerely, (your name).”

Recent founder request

“Hey {first_name}!

I saw that you’re a recent founder. Congrats! As a founder myself, I’m always posting valuable resources and insights about startups.

Thought you’d be interested. Let’s connect! – (your name).”

“Show interested in a common field”

Hi {{firstName}},

I came across your profile and am really interested in {{company}}’s field. I would love to connect with you and learn more from you.

I am also sharing a lot of content related to your background in the {{position}} that may be useful to you.

Thank you. Have a nice day!

OR

Hi {{firstName}},

I see that you are {{position}} at {{company}}.

I’m looking to connect with {{position}} professionals like you.

Thanks!

[YourName]

“Leverage shared connections”

Hi {{firstName}},

I realize we’re both connected to [Mutual LinkedIn connection] and also really love what you’re doing at your {{company}}.

[mutual connection] and I are currently interested in some common issues related to your field. Can I add you to my network? Thank you.

OR

Hi {{firstName}},

We’ve never spoken before, but LinkedIn says we’ve got [number of connections in common].

I feel it would be nice to get in touch with you. We’ll have some useful contact and ideas for each other.

I also think you might be interested in some of the work I’m doing that could help your team [value from your product].

Take care, and hope to hear back from you!

“B2b lead generation outreach connection message template”

Hello {{lastName}},

I look forward to building a professional relationship in the [industry] space. I’ve worked with companies like {{company}} to bring similar projects to life.

If there is anything our business team and I can help with, I would love to discuss.

Please check out our website and I look forward to learning from you.

Use these templates to skyrocket your positive reply rate with LinkedIn outreach.

This will help you book in more sales calls with your target market!