Account Foundations

Before posting the first tweet, we need to build solid foundations.

Define:

Why are you trying to build a brand?

It's important to have it clear and focus all your efforts on that goal.

The type of content you post will vary according to this.

After determining your "Why" you need to define your Ideal Customer Profile (ICP).

Examples:

Define 3 main pillars you want your account to be about.

There has to be a correlation between the pillars.

Bad example:

Good example: